Project development

Budgets for parks, city squares and other public open spaces are coming under increasing scrutiny as administrations seek to exercise financial restraint. At the same time there is pressure for to meet stringent quality requirements and to fulfil social, ecological and aesthetic objectives.

Grün Berlin GmbH recognises the pivotal role of project development strategies in the sustainable development of open spaces. and employs the following site development methodology in the management of its parks:

• targeted, spatial-functional master planning,
• Potential and development analysis,
• Benchmarking,
• Branding,
• Partner acquisition
• and precise tendering processes, e.g. for themed shops and catering.

The related targets ensure quality over the long term, raise the level of cost coverage and create synergistic usage building blocks.

Analytical steps

Project development requires different analytical steps to define strengths and weaknesses and options and risks.
The following steps, for example, are necessary:

ANALYSIS    TARGET GROUP     BRANDING    USE CONCEPT   INITIAL BUILDING BLOCK     PLAYER CONCEPT   
FINANCES    MANAGEMENT    LEGAL FRAMEWORK    NEXT STEPS

Click on play movie to view the example.